About URTM
The Operational Intelligence Company
We turn complex business data, workflows, and reporting into live intelligence every team can use.
Female-led • Finance + Technology + Design • Enterprise-ready
Trusted by Finance & Operations Leaders
Why URTM Exists
Business teams should not depend on manual reporting.
URTM replaces scattered files, repeated work, and conflicting numbers with intelligence that is live, reliable, and easy to use.
Before URTM
- Scattered files and spreadsheets
- Repeated, manual reporting
- Conflicting numbers across teams
- Answers that arrive end-of-month
With URTM
- One live source of truth
- Automated, always-current reporting
- Numbers every team trusts
- Answers the moment you need them
Accurate
Numbers tie out.
User-friendly
Clear and intuitive.
Customized
Built around your logic.
Reliable
Ready every day.
The Team
Where business, technology, & design meet.
Our team combines finance, product development, design, and growth strategy to shape URTM’s vision and scale Operational Intelligence across industries.

Maya Terzieva
Managing Partner
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Maya is the Managing Partner of URTM Solutions Inc., where she leads the company’s mission to transform how organizations move from spreadsheets and manual processes to intelligent, automated operations. With a career spanning finance, strategy, and technology, she bridges deep financial expertise with cutting-edge automation to help enterprises scale with precision and speed.
Over 15 years in finance and process leadership, Maya has driven transformation at some of the world’s largest organizations. At Aon, she advanced through progressively senior roles to become Director of Finance for Commercial Risk Canada, where she led national process architecture and automation initiatives across multiple business lines. Building on that foundation, she co-founded URTM Solutions to deliver automation and analytics solutions across industries including finance, law, real estate, and asset management—replacing legacy inefficiencies with data-driven precision.
Beyond her role at URTM, Maya is a founding Board Member of the Canadian Chamber of Commerce in Bulgaria, fostering bilateral collaboration and innovation between Canadian and international enterprises. Known for her entrepreneurial drive and ability to merge financial strategy with technology, Maya continues to shape the future of business intelligence—empowering organizations to make better, faster decisions.

Rumyana Terzieva
Managing Partner
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Rumyana (Rumy) is the Managing Partner of URTM Solutions Inc., where she leads the creative and technical design of automation solutions that empower organizations to simplify, standardize, and optimize their operations. With a rare ability to combine design thinking and technical expertise, she transforms the “day-to-day nuisance” of manual processes into seamless, high-performance workflows.
Before launching URTM, Rumy spent over seven years at Business Cloud Inc., where she rose from Cloud Solutions Specialist to Creative Director & Senior Cloud Solutions Specialist. In this role, she managed large-scale digital transformation projects, guiding clients through cloud migration, process automation, and digitalization. Alongside her technical leadership, she directed website development and user experience initiatives, blending functionality with engaging design.
With more than a decade of experience spanning cloud computing, business process automation, web development, and UI/UX design, Rumy brings a multidisciplinary perspective to every project. At URTM, she channels this expertise into building scalable automation products that reduce complexity, improve efficiency, and give clients the ability to “just press a button.”
Known for her design-forward mindset, Rumy is committed to shaping solutions that are not only technically robust but intuitive and engaging for end-users—bridging the gap between technology and people.

Velina Dimitrova
VP, International Relations
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Velina is the Vice President of International Relations at URTM Solutions Inc., where she leads the expansion of the company’s global footprint through strategic cross-border partnerships and collaborations. She plays a central role in advancing URTM’s mission to deliver enterprise-grade automation and intelligence worldwide, bridging relationships across North America, Europe, and the Middle East.
Alongside her role at URTM, Velina continues to serve as Managing Director of Cassia Company FZCO, a Dubai-based consulting and outsourcing firm with operations across the United Arab Emirates, European Union, and the United States. Under her leadership, Cassia has become a trusted partner for global clients in compliance, AI-driven process optimization, and technology-enabled solutions for healthcare, finance, and professional services. Through this dual leadership, Velina fosters direct synergies between URTM and Cassia, strengthening joint service delivery and amplifying international reach.
With over 15 years of entrepreneurial and corporate experience, Velina brings deep expertise in finance, strategy, and digital transformation. She holds a Bachelor’s degree in Finance and an MBA with a specialization in International Business. Recognized for her ability to align innovation with regulatory and market realities, she combines European financial rigor with the innovation culture of Dubai—driving sustainable growth and positioning URTM as a trusted partner for enterprises navigating complex global environments.

Valerie Fox
Chief Innovation Consultant, The Pivotal Point
Advisory Board
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Enabling thriving entrepreneurial communities locally, nationally, and internationally through new economic practices of partnership and intentional diversity, Valerie Fox is best known as the co-founder and founding Executive Director of the DMZ. She then founded The Pivotal Point, where she helps grow community-based incubators worldwide through coaching, mentoring, and co-creation.
Val has over 30 years of experience in the digital world, where she started a graphic design business and was then sought by IBM to be part of their senior innovation network. She led their enterprise software design teams and was the creative director for large online experiences like the Sydney Olympics. She was awarded 5 patents, including the Universal Shopping Cart for the Web.
Other awards include the Sara Kirke Award for Entrepreneurship and Innovation, the 2016 CNE Woman of Distinction Award, and the honour of being part of the 2016 Canada Innovation Leaders team. She’s currently on several boards and advisories, including Futurpreneur and Genesis Accelerator.

Adrian Bulzacki, Ph.D.
Prof. of Business, University Canada West
Advisory Board
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Dr. Adrian Bulzacki holds a Ph.D. in Electrical and Computer Engineering from Toronto Metropolitan University, specialising in computer vision and machine learning. His career bridges technology and business strategy with a particular focus on spatial computing and innovation. As the founder of ARB Labs Inc., he has guided the company to establish itself as a leader in casino table security and gesture recognition technology.
Dr. Bulzacki is an active investor in early-stage companies, advising peers on technology and innovation opportunities while currently focusing on launching projects in Quantum Technology. A founding member of the DMZ at TMU—recognised as a leading university-based incubator—and holding a Fellowship in Commercialisation from the Federal Economic Development Committee, his contributions reflect a deep commitment to advancing technology and nurturing future leadership. His engagement extends beyond the classroom through active participation in initiatives like the DMZ’s Black Innovation Programmes and Bootcamps, where he works to support and empower diverse talent. He also provides strategic investment guidance to family offices and is an establish speaker at the Global Family Office Investment Summit. His dedication to mentorship has been recognised with the G. Raymond Chang Outstanding Volunteer Award for his guidance of young entrepreneurs at Toronto Metropolitan University in 2022. He delivered a keynote at the National Defence University—Eisenhower School in Washington, D.C., on “Practical Advancements in AI for Financial and Legal Markets.”

Luigi Ferrara
CEO & Principal, Conifer Futures Group
Advisory Board
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Luigi Ferrara is the Principal of Conifer, a design, strategy, sustainability, and digital transformation company focused on creating new formats for the future through collaborative creation.
For 22 years he served as the Director and then Dean of the Centre of Arts, Design and Information Technology at George Brown College in Toronto. During his tenure he directed the renowned Institute without Boundaries for 20 years and then became the founding Chair and CEO of the Brookfield Sustainability Institute (BSI). He was President and is now a Senator of the World Design Organization which represents the global design professions, academic institutions, promotional organizations, corporations and design cities. He is a Fellow of the Royal Architectural Institute of Canada, an architect and multi-disciplinary design practitioner who has worked in the fields of urban design, planning, architecture, interiors, exhibition, strategy, research and innovation, branding, product system service design, interaction design, software development and management consulting. He lectures on topics such as digital transformation, sustainability, collaborative design, design thinking and innovation.

Jacob Kessler
Head of Operations, Conifer Futures Group
Advisory Board
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Jacob Kessler is Head of Operations for Conifer. Before Conifer, Jacob most recently worked with Luigi as Director of Account Management, Partnerships, and Content Production at the Brookfield Sustainability Institute.
For over 25 years, Jacob has built businesses and teams in the entertainment, strategy, marketing & advertising, retail commerce, and technology sectors. He is an award-winning branding and marketing strategist and producer. Jacob has worked on projects and campaigns with global organizations such as Audi, Live Nation, Abbott Labs, University of Toronto, Canadian Olympic Foundation, Spider-Man: The Musical, Rogers Sportsnet, Canadian Red Cross, Havergal College, and Renova. Interestingly, he has been a sought after creative specialist over the years focused on advertising in the real estate new high rise and low rise development market, working on branding projects for some of the top developers and sites in Canada, such as Toy Factory Lofts, One Bloor, Ice Condos, Pemberton Group, Empire Communities, and Maple Leaf Square. He is proud to have launched Plan Canada’s Because I Am a Girl movement across Canada, which won Gold at the Cassies Awards (the top advertising award for results) three years in a row. The program was eventually rolled out worldwide and influenced the UN to designate October 11 as International Day of the Girl.
Join The Team
We’re growing. Build the intelligence layer with us.
Explore open roles across finance, technology, analytics, and design.
Partners
AI-Ready By Design
We make enterprises AI-ready by doing the legwork first.
Most AI projects fail on messy, ungoverned data. We connect your systems, reconcile the numbers, and govern access first, so your AI answers with numbers you can actually trust.
Grounded
Answers come from clean, reconciled data your teams can trust.
Governed
Access follows your rules, roles, and permissions.
Tailored
Focused on the use cases, workflows, and decisions your teams need to support.
AI is only as good as its foundation.
We build the foundation first.
How We Work
Built for complexity. Maintained to last.
01
Understand the operating model
We start by understanding how your business runs — the systems, processes, data flows, and decisions behind your operations.
02
Connect, reconcile, and build
We connect the right data sources, reconcile and clean the data, align reporting logic, and build the intelligence layer around your business model.
03
Maintain and improve
As your business evolves, we maintain and improve your solution — adding sources, refining logic, and keeping every output aligned with how you operate.

Testimonials
Performance visibility, built for leadership.
Real outcomes from teams who put URTM between their data and their decisions.